Execute Consistently. Triple Your Output. No Grinding Required.
Stop losing weeks to procrastination, overwhelm, and inconsistent execution. Build a system that actually works for your brain and finally do the work that moves your business forward.
You already know what to do
The work isn't getting done
You've got the strategy. The plan. The content calendar. The product roadmap.
But here's what actually happens: You sit down to execute and three hours vanish into email, busywork, and trying to remember what you were doing before the last notification. The important work (the stuff that actually builds your business) stays untouched.
Not because you're lazy. Not because you lack discipline.
Your problem is biological.
When your brain perceives uncertainty (financial pressure, visibility, deadlines), it shuts down your prefrontal cortex: the hardware responsible for planning, focus, and decision-making. You're not weak. The circuitry is literally offline.
Research (Arnsten, 2009): Under perceived threat, your prefrontal cortex goes dark. You can't execute because the biology won't let you.
This happens even when you're doing everything “right.” You work harder than most people can imagine. You've built systems. Read the books. Tried the morning routines. And still: productive streaks followed by crashes. Weeks of momentum killed by a single bad day. Projects that should take hours stretching into months.
Your competitors are shipping while you're stuck. But here's why most solutions miss the mark:
Why typical productivity advice fails:
Most productivity advice treats you like a machine that just needs better settings. Wake up earlier. Block your time. Build another Notion template.
That's not your problem. Your problem is that every micro-decision throughout the day drains your capacity for deep work. You make 35,000 decisions per day, and each one costs you. By 2pm, you're running on fumes.
And you're fighting an attention war designed by the world's smartest engineers. Billions in funding with one goal: steal your focus and keep it.
The numbers:
The average knowledge worker checks their phone every 12 minutes, gets interrupted 56 times per day, and takes 23 minutes to fully refocus after each disruption. That's 2.5 hours per day on email and messaging, plus another hour lost to context switching.
The average entrepreneur gets 2-3 hours of real productive work done per day. The rest disappears.
The cost:
The product you didn't launch. The content you didn't publish. The business you're building at 1/3 speed while your market moves.
“You don't need more motivation. You need a system that works when motivation is dead.”
That's what the Executive Control System does. Not another productivity hack that breaks the first time pressure hits, but an evidence-backed framework that accounts for how your brain actually works under stress.
The Executive Control System
Get your 3 productive hours back. Then add 3 more.
Six weeks. Six 1:1 coaching calls. A neuroscience-based execution system built around your brain, not someone else's morning routine.
- Consistent Daily Execution
Most entrepreneurs swing between productive bursts and burnt-out crashes. You need execution that doesn't depend on perfect conditions.
Your nervous system decides whether you execute or procrastinate. When it perceives threat (money stress, visibility, deadlines), it hijacks the parts of your brain responsible for focus and decision-making. You sit down to work and default to busywork instead.
We fix this with a regulation toolkit customized to your stress patterns: breathwork protocols, the 2-minute physiological sigh, and cognitive reframes that shift threat perception. This is the state shift that gets you from "I can't start" to deep work. Most people try to power through dysregulation. That's why they burn out.
The result? You execute from a calm, focused state instead of anxious paralysis, even on bad days.
- Protected Deep Work
There's a war for your attention. Billions spent to fracture your focus. Willpower won't cut it.
Environmental design beats discipline. We architect your environment so the right decisions become automatic. Weekly planning pre-decides 80% of your day. Device optimization and dopamine reset protocols break technology's grip. We remove the systemic friction bleeding your energy.
Then we tune task difficulty to pull you toward flow instead of distraction. Too easy, you're bored. Too hard, you freeze. We find the zone where your brain locks in naturally.
McKinsey research: Executives in flow states show up to 500% increases in productivity. Harvard studies found flow increases creativity by up to 400%. The problem: most people can't access flow on demand because their environment sabotages it.
Your environment does the heavy lifting. You save energy for execution.
- Sustainable Performance
Deep work depletes you. Without recovery protocols, you crash and spend two weeks getting back to baseline.
We build your recovery system: sleep optimization using a simple formula, active recovery practices, and the post-work protocol that lets you compound gains instead of burning out. Most entrepreneurs think they just need to push through. They don't. Your brain needs structured recovery the same way your muscles do.
But recovery alone doesn't prevent burnout. We identify which psychological trigger is actually driving yours (it's not always overwork) and address the root cause.
Then we make your system antifragile. Most systems break under stress. Yours gets stronger, bounces back in hours instead of weeks, and extracts growth from every setback.
Real Results
What happens when you stop fighting your brain
Real results from entrepreneurs who built systems around how their brain actually works.
- 4x Your Deep Work Output
- JK Molina went from 500 to 2,000 words per day with the same time investment and four times the output. When your nervous system isn't hijacking your focus, you stop staring at blank pages and start shipping.
- Close 2 More Clients Every Month
- JK closed two additional clients per month after building his execution system, not from working more hours, but from having the capacity to pursue opportunities he was previously too drained to handle.
- Save 10-15 Hours Per Week
- Get the same work done in half the time. Aaron saved 10-15 hours per week. One client does in 2 hours what used to take 3-4. Free up time for strategic work, family, or actually taking a day off without your business falling apart.
- Make $5K in a Week You Were Losing Money
- Aaron made $5,000 in a single week after fixing his sleep schedule, something that had been costing him clients for months. The system pays for itself fast.
- 2x Your Effectiveness
- Dakota doubled his effectiveness with writing and daily execution within a few weeks. Tasks that used to take hours now take minutes, not because he learned new tactics, but because his nervous system stopped fighting him.
- Fix Your Sleep in 2-3 Weeks
- Stop the 3am wake-ups. Stop hitting snooze six times. Start waking up rested. Sleep schedules typically fix within 2-3 weeks when you address the root cause (stress response, not sleep hygiene).
- Recover From Burnout in Weeks, Not Months
- Nick was burnt out and got his life back within a few weeks. Dakota went from imposter syndrome and self-criticism to twice as effective. Catch burnout before it destroys three months of momentum.
- Autopilot Execution in 4-6 Weeks
- Morning and evening routines that run on autopilot. Know exactly what to focus on. Execute consistently even on bad days. Most clients report their system feels automatic by Week 4-6.
A Note on Revenue Promises
Most performance coaches promise you'll 10x your revenue in 90 days.
I don't do that. Not because the revenue won't happen (it will, for most people who execute consistently), but because promising specific revenue outcomes is dishonest unless I control your offer, your market, and your sales process.
What I can control: Your capacity to execute. Your ability to regulate your nervous system so you actually do the work. Your focus protection so you stop losing 10-15 hours per week to distraction. Your recovery protocols so you don't burn out every six weeks and lose three months of momentum.
What I can't control: Whether your offer converts. Whether your market is saturated. Whether you're targeting the right audience.
Revenue is the output of consistent execution. If you can't execute consistently, no amount of strategy will save you. If you can execute consistently, the revenue follows naturally.
So you'll see testimonials about 4x productivity, 10-15 hours saved per week, burnout recovery, and consistent daily execution, because those are the prerequisites for revenue. I'm not going to promise you'll 10x in 6 weeks. I'm going to help you build the capacity to actually ship what you've been stuck on for months.
The revenue comes. But it comes after you fix the nervous system dysregulation that's been keeping you stuck, after you stop losing 10 hours a week to distraction, and after you build a system that works even when motivation is dead.
That's what we're here to fix.
Testimonials
Real results from entrepreneurs who stopped fighting their brain
"I was turning 2,000 words a day in the same time it took me to write 500 words before. I was closing like two more clients every month. I'm doing the same work in two hours that used to take me three or four hours."
"After working with Joey I was like twice as effective with my writing and my routine. Within a few weeks of working with him I saw substantial improvements. What would take me minutes before was taking me hours... he fixed that."
"I was burnt out... within a few weeks I was able to get my life back. If you follow what he says, you're going to see results immediately."
"I went from no structure and feeling very overwhelmed... to having a morning and nightly routine. It's been a game changer... honestly one of the best pieces of anything I've done for my business."
"Thanks to Joey I've been able to increase my revenue, my monthly income. He will take you from point A to point B like a straight line."
"I made around five grand in one week just because I was able to get up earlier. Within a few weeks I was back on track getting money, earning clients. They were just simple methods that he told me to do and they worked."
"Structure for triathlon training, trading, and social life without overwhelm. Less stress in training, better shape, autopilot morning routine."
Who I am
I built this because I needed it myself
Joey Justice
Executive Performance Coach
I'm an engineer who spent six years studying neuroscience and psychology so I could build better systems for execution.
I got my computer engineering degree from Georgia Tech. Next I started studying how the brain works, not casually, but diving into peer-reviewed research on stress response, decision fatigue, and attention management. Then I spent five years coaching 100+ entrepreneurs, testing what actually works when someone knows what to do but can't consistently do it.
That combination (systems thinking + understanding the science + real-world coaching) is what makes this program different. I'm not a motivational coach. I'm a systems builder who understands your biology.
I got into this because I needed it myself.
You know the standard ambitious person playbook: outwork your problems, discipline fixes everything, push harder. I wanted to understand how my brain worked so I could perform better. Software engineering career with content creation on the side. Classic overachiever setup.
Turns out knowing the theories doesn't make you immune.
By mid-2020 I was running on empty. Not sleeping. Binge drinking multiple times a week. Panic attacks. High blood pressure. Chronic fatigue that wouldn't quit. My job, content, relationships, everything was falling apart, and I kept trying to force more output because I was convinced discipline was the answer.
It wasn't. The real problem was that I was treating my brain like a machine I could just push harder, and every productivity system I tried did the same thing. They all assumed infinite willpower and zero biology.
I needed systems that actually accounted for how humans work: nervous system regulation, environmental design, recovery protocols. Once I stopped trying to “fix” my discipline and started building systems around my biology, things changed.
A few months later I launched my coaching program. Over the past 5 years I've worked with 100+ entrepreneurs stuck in the same trap: knowing exactly what to do but unable to execute consistently.
The pattern is clear: when you stop fighting your brain and start working with it, execution becomes automatic.
The 6-week program
Here's what we build together
Six weekly 1:1 coaching calls. Each week we implement one focused module, customized to your brain and business. Not one-size-fits-all. Lifetime access to everything.
- Week 1: Finding Your Bottleneck
- We'll map your execution breakdown points and identify your constraint - the one thing making everything else harder. Then you'll establish your baseline with simple tracking.
- Week 2: Ending Anxious Paralysis
- You'll master the 2-minute state shift that takes you from "I can't start" to deep work. We'll build your personalized regulation toolkit (breathwork, physiological techniques, cognitive reframes) so you stop losing hours to anxious paralysis.
- Week 3: Winning The Attention War
- We'll help you win the war for your focus with device optimization that kills technology's grip, dopamine reset protocols, and environmental design that makes distraction hard and deep work easy. You'll reclaim the hours you're currently losing to interruption and context-switching.
- Week 4: Building Your Execution Machine
- You'll eliminate 80% of daily decisions through weekly planning and your daily operating system. We'll remove the systemic friction bleeding your energy and build your morning activation and evening shutdown protocols to make execution automatic.
- Week 5: The Antidote To Burnout
- We'll dial in your sleep optimization formula and post-work protocols so you compound gains instead of crashing. You'll identify which psychological trigger is actually driving your burnout and fix the root cause, plus learn why recovery isn't optional.
- Week 6: Building An Unbreakable System
- You'll recognize the self-sabotage patterns that derail you (perfectionism → procrastination, imposter syndrome, fear of success) and build a system that gets stronger under stress. You'll bounce back in hours instead of weeks and make it last decades.
Is this for you?
Is this for you?
This is for you if:
- You've sat down to work and felt your chest tighten, your mind scatter, and three hours disappear into busywork while your real work sits untouched
- You know exactly what needs to happen but something inside you screams to do literally anything else
- You've had stretches where everything clicked, then something shifted and you couldn't get it back
- You're cycling between intense productive bursts and burnt-out crashes, wondering why you can't just execute consistently
- You've tried productivity systems that worked brilliantly for two weeks, then collapsed the moment real pressure hit
- You're working harder than most people can imagine, but your business is growing at 1/3 the speed it should
- You're ready to build a system that works even when you're not at your best, because you know willpower isn't sustainable and you want execution to feel automatic instead of exhausting
This isn't for you if:
- You're still figuring out what business to build (you need strategy first, systems second)
- You want a template to copy-paste without customization (this is personalized work)
- You're not willing to look honestly at what's blocking you (we need to diagnose the real problems)
- You expect results without implementation (this requires actually doing the work)
- You're looking for motivation and inspiration instead of systems and frameworks
- You want someone to do the work for you (I can't execute your business for you)
- You're looking for a magic pill that fixes everything overnight (real change takes weeks, not days, but it compounds for years)
The cost of waiting
What you're actually losing
Two hours lost per day to distraction and decision fatigue = 520 hours per year. Three months of productive time. Gone.
But it's not just the hours.
It's the product you don't launch. The content you don't publish. The opportunities you miss because you're too drained to pursue them. The momentum you lose every time you crash and restart.
Six weeks from now you're either still stuck in the same cycle, or you're executing consistently with a system that actually works for your brain.
Either you keep burning willpower trying to discipline your way through this, or you build an environment where execution is automatic.
This system pays for itself the first week you stop losing entire days.
The question isn't whether you can afford it. It's how much longer you can afford to stay stuck.
Investment
Build Your Complete Executive Control System
One-time payment. Lifetime access. No subscriptions.
Complete ECS Program
$997$747one-time
Exclusive GrowthGhost discount
What you get:
- 6 weekly 1:1 coaching calls (60 minutes each)
- Your complete Executive Control System
- Weekly accountability and progress tracking
- Personalized system built for YOUR brain and business
All 6 training modules (lifetime access):
- •Finding Your Bottleneck
- •Ending Anxious Paralysis
- •Winning The Attention War
- •Building Your Execution Machine
- •The Antidote To Burnout
- •Building An Unbreakable System
Common questions
- I've tried productivity systems before. Why would this work?
Those systems treat you like a robot. They assume infinite willpower and zero anxiety. We build a system that accounts for how your brain actually works under stress. We fix the nervous system dysregulation and decision fatigue that make traditional systems fail.
- How much time does this require each week?
One 60-minute coaching call per week. Five minutes daily for tracking. Implementation time varies based on what we're building, but we design everything to fit your actual life and energy. Most protocols take 1-2 minutes (state regulation, daily shutdown).
- How soon will I see results?
You'll notice a shift in Week 1 once you start regulating your state before work sessions. The full system compounds over 6 weeks. You're building foundations that last decades, not hacks that work for a week.
- What if I fall off during the 6 weeks?
You will. Week 6 is about building antifragility so you bounce back in hours instead of weeks. Elite performers don't stay perfect. They return to baseline fast. That's what we're building.
- Do I need experience with psychology or neuroscience?
No. We build everything from scratch based on your patterns. I'll teach you what you need to know, applied directly to your situation. Not academic theory.
- I'm a night owl. Will this force me to wake up at 5am?
No. Week 4 covers how to schedule deep work during your actual peak energy window. 6am or 6pm, doesn't matter. We build your system around your biology, not someone else's morning routine.
- I'm burnt out right now. Should I wait?
No. Burnout doesn't fix itself. Week 5 identifies which psychological trigger is actually causing your burnout (it's not always overwork) and we address the root cause. People think they need a vacation. Then they crash again two weeks later because the underlying problem is still there.
- Is $997 worth it for 6 weeks of coaching?
You're losing 520 hours per year to distraction. That's 3 months of productive time. This system pays for itself the first week you stop losing entire days. The question isn't whether you can afford $997, it's whether you can afford to stay stuck for another 6 months.
- What happens after 6 weeks?
You own your complete Executive Control System. Lifetime access to all modules. You can continue with optional Executive Performance Coaching ($500/month) for ongoing optimization, but you'll be self-sufficient after 6 weeks.